Johnnie Walker - Alexa

Project: Help Johnnie Walker create a press worthy digital way to drive consumers to put "liquid to lips." Execution: By hacking Alexa for a presentation and wowing a room filled with clients and rival agencies, gained the opportunity to build a voice activated Alexa skill that walks a consumer through how to drink Johnnie Walker. The skill contained whiskey trivia, where to buy information, and a guided tasting of 7 different types of Johnnie Walker. Using similar logic, built a Facebook bot that gives consumers a similar experience within the Facebook ecosystem. Role: I played Creative Director both in strategy and execution, working with a team to produce the Alexa Skill and FB bot, and create assets to market both.