Project: Utilize Don Julio 1942's partnership with DJs and Neon Carnival to create meaningful content that creates a through line between the craft of DJing to Don Julio's luxury tequila.
Execution: Strategy was to produce a video using two shoots. The first shoot would be interviews with the DJs helping us weave the narrative for the video. The second shoot took place at the Neon Carnival event itself, using VIP access to get exclusive footage. The video was shot, edited and released within 48 hours of the event.
Role: I played Creative Director both in strategy and execution, working with one director of photography on site and one editor post the event.