Project: Launch classic rock band Led Zeppelin on Spotify. Reach two separate audiences with creative content. Re-engaging audience one (35+ years-old) who has a nostalgic feeling towards Led Zeppelin. Engaging audience two (12-34 years-old) and introducing them to both the style and music of Led Zeppelin.
Execution: Strategy was to create content for each target audience with two separate hero videos.
Role: I played Creative Director both in strategy and execution, working with a team to produce the videos.
Video aimed at Introduction audience (13-34 year-olds) focusing on the merchandise, style, and music from the legendary band.
Video aimed at Nostalgia audience (35+ year-olds) focusing on the the band, their performances and their music.