Project: Find solutions to help consumers associate giving Johnnie Walker Blue with the important emotional moments in life.
Execution: The decision was to create emotionally engaging videos and target them at audiences specific to distinct times in their lives.
Role: Creative Director both in strategy and execution, working with a team to produce the videos.
Johnnie Walker "Something Blue" video for social media.
Johnnie Walker "For My Father" video for social media.
Johnnie Walker "Gift of Life" video for social media.