Project: Create content for social media highlighting MasterCard's priceless surprises activation for the Grammys Awards.
Execution: Using a mobile production team, we captured, edited, and released content daily highlighting different aspects of MasterCard's week long activation leading up to the Grammys. We spotlighted the idea of priceless surprises for MasterCard holders.
Role: Creative Director both in strategy and execution, working with a team to produce the videos.
Short form video for social using footage captured with a Glam Cam 360°.
Social video sharing the story of a mother and son who enjoyed priceless surprises from MasterCard together.