Project: Take 6 separate markets and work with different agencies and contractors to create a cohesive creative strategy and look for Spotify's global marketing efforts with university students. In the middle of this project we also drastically overhauled Spotify's brand so had to guide this process within the university marketing specifically. Execution: Everything from banner ads, micro-sites, and customized merchandise to experiential and traditional print advertising. Role: Design steward, both in strategy and execution, working with multiple teams to manage all visual aspects of the marketing effort.
