Spotify - SxSW Activation

Project: Create an activation for Spotify at SxSW that includes partnerships, product highlights, and performances to engage consumers and drive brand awareness and love. Execution: Created an immersive experience called "Spotify House" that included new opportunities to interact with Spotify, see bands, and experience SxSW through Spotify. Role: Design Director both in strategy and execution, working with a team to produce all visual aspects of the activation including websites, physical activation, social media and any other branded content.